
"Nanjing Deji Shike" is a brand-new commercial product line launched by the Deji Group in Nanjing. Situated at the heart of the Yuantong business district within the Hexi CBD of Jianye District—directly atop the Yuantong interchange station for Metro Lines 2 and 10—the project boasts a total floor area of 440,000 square meters and a total investment of approximately 5 billion RMB. With a commercial area of about 120,000 square meters, it plans to introduce over 300 "first-store" concepts—spanning affordable luxury, trendy labels, and designer brands—alongside unique experiential offerings. This strategy creates a complementary dynamic with the ultra-luxury positioning of the existing Deji Plaza in Xinjiekou; by focusing on youthful energy and fashionable experiences, the project serves as a core commercial landmark driving the upgrade of the Hexi business district.
For a key "showcase" location within the venue, the project commissioned the installation of two Lanyi mechanical rotating screens. These units replace traditional static displays with 360-degree programmable physical rotation, seamlessly blending hardcore mechanical aesthetics with high-definition dynamic visuals. Perfectly aligned with the mall's youthful and trendy atmosphere, the equipment allows for the adjustment of rotation modes and display content to suit brand events or holiday themes. These screens have become highly recognizable dynamic visual focal points, not only enhancing brand recall but also infusing the commercial space with a sense of technology and interactivity.


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